Society is becoming increasingly virtual and centralized. A small number of large corporations control the goods and services markets: Uber takes over taxis, Airbnb and Booking - the hotel market, and Facebook is almost the only global mass social network, the same is happening with online gaming world. However, users are not ready to be influenced by game makers. We will look at how the black virtual gold market works, the ways in which this market influences real life and whether the virtual market can change our economic situation.